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Jewellery Is Identity Revealed In Style

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20 August 2015
Entrepreneur and Jewellery designer Gauri Malhotra Narang is excited, and understandably so. Her first ever jewellery collection has received rave reviews from critics and fans alike. After years of building brands for others, Gauri has now embarked on a journey to create her own.
Her brand GMN is resurrecting the concept of a limited edition bijouterie, much like it was before jewellery started being mass produced.
The essence of the brand is to pay homage to the modern woman. Each intricately carved bijou, made of sterling silver and plated in 24 carat gold, is never repeated. Handpicked semi-precious gems sourced from different countries, along with colourful American diamonds shower the unapologetically contemporary arrangements.
Speaking about the brand, Gauri says, I am nervous and excited to finally launch GMN. It is something I have wanted to do for a very long time. There is clear thought behind each product. Each collection tells a story and has its own soul. My very first – ‘The Doyenne’ is a tribute to the noble, majestic and resplendent Queen in every woman.”
Gauri spoke to us about her collection, her inspirations and her entry into the jewellery market. Here are some excerpts:
What were the learning experiences that made you choose jewellery design as your way forward?
I have been a closeted designer for too long! The idea was to express oneself and relate to people on the same frequency. With 10 years of experience in building brands for others, I was now ready to do something for myself! The timing was perfect. We identified a space and entered the market.
Tell us a little something about your collection.
This collection is a direct representation of the brands pillars – authentic Indian artistry, modern design, extreme versatility and impeccable quality. It is an emotionally charged collection where every piece has its own soul.
What, according to you, makes a good jewellery brand/designer?
I think it is important to understand and be loyal to one’s own capacity. It is like the brand has it’s own clearly identified personality and every element of the brand reflects that paradigm. You learn with every piece what to do and what to alter – you have to be open and receptive to your clients.
Since The Doyenne collection is made of bespoke, one-of-a-kind pieces, how do you think up these pieces?
GMN is a brand of limited edition bijouterie. No 2 pieces will ever be similar. All collections launched are far apart from each other. Whether you speak about the Doyenne – dominating pieces that shout for attention or the Elfin – for the woman who does not need her jewels to speak louder than her or Chef-d’oeuvre which is a complete amalgamation of stones, they all have a very different agenda yet each piece is complete and thorough within and maintains its own ground.
I chose my favourites and produced them, its like I made the jewels I would love to wear myself.
The jewellery market is huge at this point, how would you describe your brand to a buyer, in order to set it apart from the competition?
I think they would have to look and feel the pieces. I won’t have to do more!
We have done our homework before entering the market. This is not because of other players but because we can proudly say that every woman especially in India has a fair amount of knowledge when it comes to jewellery.
Who is your favourite jewellery designer and why?
I love every David Webb piece. They stand tall from the 1930’s and have always maintained their individuality. They are unique and respectful as a brand and as a company.
What kind of jewellery do you like best, based on art-form and style. What is your personal style when it comes to jewellery?
Like I say, jewellery is identify revealed in style. I do not wear too much but if I do it speaks for me. I generally wear one of my signature pieces. My favourite these days is my own dragon scale neckline with a beautiful rainbow fluorite in pink gold.
What is the biggest jewellery mistake most people make?
You should buy what suits you and what you would enjoy for a long time to come. We insist people come and try the product at the GMN atelier before buying. A happy customer is more important that an impulsive one.
The GMN atelier is located at Bandra, Mumbai. The price range of the current collection is Rupees 12k to 1 lac.
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